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This is a project to do know your preferences while choosing a brand. This is a purely academic project. Details shared with us would not be used for any commercial purpose.

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Which personal care products amongst these do you use? Please match them to the brand used.

		Ponds	Lakme	Neutrogena	Garnier	Fair & Lovely
Facewash
Fairness Cream
Oil Control / Anti Acne Cream
Cleanser
Face Scrub
Moisturiser
Astringent

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Which personal care products amongst these do you use? Please match them to the brand used.

		Lotus	Ayur	Himalaya	Amway	Ever Yuth
Facewash
Fairness Cream
Oil Control / Anti Acne Cream
Cleanser
Face Scrub
Moisturiser
Astringent

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How much effect does recommendation by a friend / family member / relative have on your trying a skin care brand ? *Please rate on a scale from 1 to 7 , with 1 being Very Low and 7 being Very High

	1	2	3	4	5	6	7
Very Low								Very High

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How much effect does Advertising have on your trying a skin care brand ? *Please check on the appropiate box for each of the media used

		Negligible	Low	Medium	High ( Makes me enquire about the product)	Very High(Makes me go to the store to see the product)
TV Advertising
Magazine Advertising
Newspaper Advertising

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How much effect does recommendation by the store employee(often termed as an in-house beauty expert) have on your trying a skin care brand ? *Please rate on a scale from 1 to 7 , with 1 being Very Low and 7 being Very High

	1	2	3	4	5	6	7
Very Low								Very High

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How much effect does product packaging( overall package looks, colours used, etc) have on your trying a skin care brand ? *Please rate on a scale from 1 to 7 , with 1 being Very Low and 7 being Very High

	1	2	3	4	5	6	7
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How much effect does effect does shelf space occupied in the store or visibility of the product in the store have on your trying a skin care brand ? *Please rate on a scale from 1 to 7 , with 1 being Very Low and 7 being Very High

	1	2	3	4	5	6	7
Very Low								Very High

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Where do you make the decision to purchase a skin care brand? *Please check the appropriate option.

• At home/friend's place ( I am pre-decided about the brand before I go to the store)
• At the store( I choose from a set of available options at the store)
• I go to a store intending to buy a particular brand, but am open to buy any other brand based on any offer/store person's reco/eye catching visibility of some other brand,etc

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What makes you happy? *It could be been any specific incident, or anything in general which makes you feel happy.

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What makes you happy in a retail store(any retail store you have visited in Jamshedpur/outside of Jamshedpur, say for e.g. Spencers, Big Bazaar, Reliance Fresh) ? *Please tell us both: things (a) you like and (b) don't like about the store.

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What should a retail store do to make you happy or make you delighted? *Please tell us the first 3 things that come to your mind

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We would like to know a bit more about you.

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Your Age *

• 10-14
• 15-18
• 19-21
• 22-25
• 26-30
• 30-35
• 36-45
• 45-60
• >60

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Your Gender *

• Male
• Female

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Your Education *

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Your/Your Family's Approximate Annual Income

• <1,80,000
• 1,80,000 to 3,00,000
• 3,00,000 to 4,50,000
• 4,50,000 to 6,00,000
• 6,00,000 to 9,00,000
• >9,00,000

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THANK YOU VERY MUCH !

We really appreciate your sparing out time and filling this survey.